Hi, I'm Koen Goris!
I’m a freelance art director and brand designer. Since 2013, I’ve worked on brands, identities and visual concepts. First as a creative freelancer across agencies in Flanders, then as art director at Zorro, Cocomo and Identify.me. All those experiences combined shaped my approach: adaptable, fast-paced, concept-driven and grounded in design that communicates.
Today, I work independently with both companies and creative agencies. I help teams communicate clearly and visually, from first idea to finished design. Whether building a brand from scratch or refining an existing identity, I aim for work that’s thoughtful, consistent and alive.
I enjoy jumping into talented teams just as much as guiding clients one-on-one, and I’m always open to new collaborations.
Hi, I'm Koen Goris!
I’m a freelance art director and brand designer. Since 2013, I’ve worked on brands, identities and visual concepts. First as a creative freelancer across agencies in Flanders, then as art director at Zorro, Cocomo and Identify.me. All those experiences combined shaped my approach: adaptable, fast-paced, concept-driven and grounded in design that communicates.
Today, I work independently with both companies and creative agencies. I help teams communicate clearly and visually, from first idea to finished design. Whether building a brand from scratch or refining an existing identity, I aim for work that’s thoughtful, consistent and alive.
I enjoy jumping into talented teams just as much as guiding clients one-on-one, and I’m always open to new collaborations.
Hi, I'm Koen Goris!
I’m a freelance art director and brand designer. Since 2013, I’ve worked on brands, identities and visual concepts. First as a creative freelancer across agencies in Flanders, then as art director at Zorro, Cocomo and Identify.me. All those experiences combined shaped my approach: adaptable, fast-paced, concept-driven and grounded in design that communicates.
Today, I work independently with both companies and creative agencies. I help teams communicate clearly and visually, from first idea to finished design. Whether building a brand from scratch or refining an existing identity, I aim for work that’s thoughtful, consistent and alive.
I enjoy jumping into talented teams just as much as guiding clients one-on-one, and I’m always open to new collaborations.
Selected Works
Updated: 29.01.2026
© Krater, 2026
Selected Works
Updated: 29.01.2026
Selected Works
Updated: 29.01.2026
Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.
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Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.
Tap or Drag
Tap or Drag
Tap or Drag
Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.
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Virga Jesse Feesten
For the 47th Virga Jesse Feesten in Hasselt, I designed the key visual and refreshed identity. Inspired by the statue’s silhouette, the abstract design and vibrant palette reflect inclusivity. A hidden ‘7’ nods to the festival’s seven-year rhythm.
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Virga Jesse Feesten
For the 47th Virga Jesse Feesten in Hasselt, I designed the key visual and refreshed identity. Inspired by the statue’s silhouette, the abstract design and vibrant palette reflect inclusivity. A hidden ‘7’ nods to the festival’s seven-year rhythm.
Tap or Drag
Tap or Drag
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Virga Jesse Feesten
For the 47th Virga Jesse Feesten in Hasselt, I designed the key visual and refreshed identity. Inspired by the statue’s silhouette, the abstract design and vibrant palette reflect inclusivity. A hidden ‘7’ nods to the festival’s seven-year rhythm.
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Speak
Everything starts with a conversation. That insight became the foundation for Speak: a minimalist identity built around clarity, empathy and psychological growth. In motion, the logo becomes a metaphor for how speaking helps release what’s held inside.
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Speak
Everything starts with a conversation. That insight became the foundation for Speak: a minimalist identity built around clarity, empathy and psychological growth. In motion, the logo becomes a metaphor for how speaking helps release what’s held inside.
Tap or Drag
Tap or Drag
Tap or Drag
Speak
Everything starts with a conversation. That insight became the foundation for Speak: a minimalist identity built around clarity, empathy and psychological growth. In motion, the logo becomes a metaphor for how speaking helps release what’s held inside.
Tap or Drag
Tap or Drag
Tap or Drag
Bar Komma
A contemporary, illustrative identity built around openness and play. The Hasselt dialect name “Komma”, meaning “come on in”, shaped a warm and inviting tone of voice. Located at a tennis and padel club, the brand is designed to resonate with both communities through a clean, energetic and welcoming visual system.
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Bar Komma
A contemporary, illustrative identity built around openness and play. The Hasselt dialect name “Komma”, meaning “come on in”, shaped a warm and inviting tone of voice. Located at a tennis and padel club, the brand is designed to resonate with both communities through a clean, energetic and welcoming visual system.
Tap or Drag
Tap or Drag
Tap or Drag
Bar Komma
A contemporary, illustrative identity built around openness and play. The Hasselt dialect name “Komma”, meaning “come on in”, shaped a warm and inviting tone of voice. Located at a tennis and padel club, the brand is designed to resonate with both communities through a clean, energetic and welcoming visual system.
Tap or Drag
Tap or Drag
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Pukkelpop Chair
A modular festival chair inspired by the ancient “viking chair”, reimagined with a Memphis‑influenced aesthetic. Designed to spark interaction, the mirrored backs form a heart when paired. A winning entry in the competition, six chairs were installed at Pukkelpop’s Artist Village in 2025.
Collaborator
:
Rein Lambrichts
Role
:
Concept & design
Subject
:
Furniture design
Year
:
2025
Click or Drag
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Pukkelpop Chair
A modular festival chair inspired by the ancient “viking chair”, reimagined with a Memphis‑influenced aesthetic. Designed to spark interaction, the mirrored backs form a heart when paired. A winning entry in the competition, six chairs were installed at Pukkelpop’s Artist Village in 2025.
Collaborator
:
Rein Lambrichts
Role
:
Concept & design
Subject
:
Furniture design
Year
:
2025
Tap or Drag
Tap or Drag
Tap or Drag
Pukkelpop Chair
A modular festival chair inspired by the ancient “viking chair”, reimagined with a Memphis‑influenced aesthetic. Designed to spark interaction, the mirrored backs form a heart when paired. A winning entry in the competition, six chairs were installed at Pukkelpop’s Artist Village in 2025.
Collaborator
:
Rein Lambrichts
Role
:
Concept & design
Subject
:
Furniture design
Year
:
2025
Tap or Drag
Tap or Drag
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Hi, I'm Koen Goris!
I’m a freelance art director and brand designer. Since 2013, I’ve worked on brands, identities and visual concepts. First as a creative freelancer across agencies in Flanders, then as art director at Zorro, Cocomo and Identify.me. All those experiences combined shaped my approach: adaptable, fast-paced, concept-driven and grounded in design that communicates.
Today, I work independently with both companies and creative agencies. I help teams communicate clearly and visually, from first idea to finished design. Whether building a brand from scratch or refining an existing identity, I aim for work that’s thoughtful, consistent and alive.
I enjoy jumping into talented teams just as much as guiding clients one-on-one, and I’m always open to new collaborations.
Selected Works
Updated: 29.01.2026
© Krater, 2026
Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.
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