Hi, I'm Koen Goris!
I’m a freelance designer and art director based in Hasselt.
I help companies and organisations bring clarity to their communication and design. My work combines strategic thinking with visual structure: defining what needs to be communicated, how it should look, and how it stays consistent across different contexts. I build systems, identities and frameworks that make communication clearer, decisions easier and design more coherent.
If you’d like to explore a project, brainstorm an idea, or discuss how to strengthen your brand’s direction, I’d love to hear from you.

Hi, I'm Koen Goris!
I’m a freelance designer and art director based in Hasselt.
I help companies and organisations bring clarity to their communication and design. My work combines strategic thinking with visual structure: defining what needs to be communicated, how it should look, and how it stays consistent across different contexts. I build systems, identities and frameworks that make communication clearer, decisions easier and design more coherent.
If you’d like to explore a project, brainstorm an idea, or discuss how to strengthen your brand’s direction, I’d love to hear from you.
Hi, I'm Koen Goris!
I’m a freelance designer and art director based in Hasselt.
I help companies and organisations bring clarity to their communication and design. My work combines strategic thinking with visual structure: defining what needs to be communicated, how it should look, and how it stays consistent across different contexts. I build systems, identities and frameworks that make communication clearer, decisions easier and design more coherent.
If you’d like to explore a project, brainstorm an idea, or discuss how to strengthen your brand’s direction, I’d love to hear from you.

Selected Works
Updated: 29.01.2026
© Krater, 2026
Selected Works
Updated: 29.01.2026
Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.

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Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.

Tap or Drag

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Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.

Tap or Drag

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Virga Jessefeesten
For the 47th Virga Jessefeesten in Hasselt, I designed the key visual and refreshed identity. Inspired by the statue’s silhouette, the abstract design and vibrant palette reflect inclusivity. A hidden ‘7’ nods to the festival’s seven-year rhythm.

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Virga Jessefeesten
For the 47th Virga Jessefeesten in Hasselt, I designed the key visual and refreshed identity. Inspired by the statue’s silhouette, the abstract design and vibrant palette reflect inclusivity. A hidden ‘7’ nods to the festival’s seven-year rhythm.

Tap or Drag

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Virga Jessefeesten
For the 47th Virga Jessefeesten in Hasselt, I designed the key visual and refreshed identity. Inspired by the statue’s silhouette, the abstract design and vibrant palette reflect inclusivity. A hidden ‘7’ nods to the festival’s seven-year rhythm.

Tap or Drag

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Speak
Everything starts with a conversation. That insight became the foundation for Speak: a minimalist identity built around clarity, empathy and psychological growth. In motion, the logo becomes a metaphor for how speaking helps release what’s held inside.

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Speak
Everything starts with a conversation. That insight became the foundation for Speak: a minimalist identity built around clarity, empathy and psychological growth. In motion, the logo becomes a metaphor for how speaking helps release what’s held inside.

Tap or Drag

Tap or Drag
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Speak
Everything starts with a conversation. That insight became the foundation for Speak: a minimalist identity built around clarity, empathy and psychological growth. In motion, the logo becomes a metaphor for how speaking helps release what’s held inside.

Tap or Drag

Tap or Drag
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Bar Komma
A contemporary, illustrative identity built around openness and play. The Hasselt dialect name “Komma”, meaning “come on in”, shaped a warm and inviting tone of voice. Located at a tennis and padel club, the brand is designed to resonate with both communities through a clean, energetic and welcoming visual system.
Client
:
Vicky Vanherf
Subject
:
Brand identity
Role
:
Brand designer
Year
:
2025

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Bar Komma
A contemporary, illustrative identity built around openness and play. The Hasselt dialect name “Komma”, meaning “come on in”, shaped a warm and inviting tone of voice. Located at a tennis and padel club, the brand is designed to resonate with both communities through a clean, energetic and welcoming visual system.
Client
:
Vicky Vanherf
Subject
:
Brand identity
Role
:
Brand designer
Year
:
2025

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Bar Komma
A contemporary, illustrative identity built around openness and play. The Hasselt dialect name “Komma”, meaning “come on in”, shaped a warm and inviting tone of voice. Located at a tennis and padel club, the brand is designed to resonate with both communities through a clean, energetic and welcoming visual system.
Client
:
Vicky Vanherf
Subject
:
Brand identity
Role
:
Brand designer
Year
:
2025

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Festival Chair
A modular festival chair inspired by the ancient “viking chair”, reimagined with a Memphis‑influenced aesthetic. Designed to spark interaction, the mirrored backs form a heart when paired. A winning entry in the competition, six chairs were installed at Pukkelpop’s Artist Village in 2025.
Collaborator
:
Rein Lambrichts
Role
:
Concept & design
Year
:
2025

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Festival Chair
A modular festival chair inspired by the ancient “viking chair”, reimagined with a Memphis‑influenced aesthetic. Designed to spark interaction, the mirrored backs form a heart when paired. A winning entry in the competition, six chairs were installed at Pukkelpop’s Artist Village in 2025.
Collaborator
:
Rein Lambrichts
Role
:
Concept & design
Year
:
2025

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Festival Chair
A modular festival chair inspired by the ancient “viking chair”, reimagined with a Memphis‑influenced aesthetic. Designed to spark interaction, the mirrored backs form a heart when paired. A winning entry in the competition, six chairs were installed at Pukkelpop’s Artist Village in 2025.
Collaborator
:
Rein Lambrichts
Role
:
Concept & design
Year
:
2025

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Hi, I'm Koen Goris!
I’m a freelance designer and art director based in Hasselt.
I help companies and organisations bring clarity to their communication and design. My work combines strategic thinking with visual structure: defining what needs to be communicated, how it should look, and how it stays consistent across different contexts. I build systems, identities and frameworks that make communication clearer, decisions easier and design more coherent.
If you’d like to explore a project, brainstorm an idea, or discuss how to strengthen your brand’s direction, I’d love to hear from you.

Selected Works
Updated: 29.01.2026
© Krater, 2026
Coqon Interieur
For interior stylist Christel Verjans, I created the full identity for Coqon Interieur. The brand is built around the idea of transformation: from house to home, from space to feeling. The layered logo blends her initials with a stylised roof and sun, capturing warmth, refinement and the personal touch she brings to every project.
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